Introduction
The Effectiveness Company is an outsourcing/ insourcing organisation delivering sustainable operational performance improvement and optimisation both to its own clients, and to its clients’ clients through an outsourcing/ insourcing model of execution. The company operates within the Business Transformation Outsourcing Industry. Solutions provided by the Effectiveness Company have also been adapted for SMMEs and the small corporate market. Indeed, the company maintains that, due to the worldwide economic crisis, world economies are evolving, and the biggest drivers of this evolution are entrepreneurs and SMMEs – a phenomenon that is set to continue.
‘My job as General Manager presents new challenges every day’

‘We operate at a rapid pace, which means you need to be on top of your game at all times. The opportunities for personal development are unlike those you would find at any other company – I have been here 11 years and I’m still learning. ‘I manage all operations on the 8ta account for Telkom mobile. This includes the entire recruitment process, staff development, managing the contract deliverables, client liaison and performance management. ‘My career is enhanced by the passionate and driven people I work with, and of course, the fact that we have such a hands-on CEO.’
Noegh Cornelius (41) is General Manager. Cornelius has a Sales and Marketing Diploma from Damelin.